Management
Dr. Amresh Kumar is serving as Assistant Professor (Marketing) at the Indian Institute of Management (IIM) Bodh Gaya, Bihar, India. His Ph.D. is in the area of Marketing (organised retailing) from BIT (Mesra), Ranchi India. His teaching and research interests lie in Marketing Research, Online Marketing, Digital Marketing, Social Media Marketing Marketing Analytics. Dr. Amresh has published papers in various national/international journals of repute. His research publications feature in multiple