Vidwan-ID : 167654



  • Dr Amresh Kumar

  • Assistant Professor
  • Indian Institute of Management, Bodh Gaya
Publications 2013 - 2023

Publications

  • 35
    Journal Articles
  • 2
    Book Chapter
  • 6
    Conference
    Proceedings
  • 1
    Book-chapter
  • 1
    Incollection
  • 2
  • 20

Citations / H-Index

580 Citations
9 h-index
491 Citations

Google Scholar

Co-author Network


Expertise

Management

Dr. Amresh Kumar is serving as Assistant Professor (Marketing) at the Indian Institute of Management (IIM) Bodh Gaya, Bihar, India. His Ph.D. is in the area of Marketing (organised retailing) from BIT (Mesra), Ranchi India. His teaching and research interests lie in Marketing Research, Online Marketing, Digital Marketing, Social Media Marketing Marketing Analytics. Dr. Amresh has published papers in various national/international journals of repute. His research publications feature in multiple

Personal Information

Dr Amresh Kumar

Male
Marketing Area Indian Institute of Management Bodhgaya
Bodh Gaya, Bihar, India - 824234


Experience

  • Assistant Professor

    Marketing

    Indian Institute of Management, Bodh Gaya


Qualification

  • PhD

    Birla Institute of Technology, Mesra